In 2004, a journalist noticed a familiar face queuing for an EasyJet flight. It was Charles Dunstone, boss and millionaire founder of Carphone Warehouse. That same year, the head of Royal Bank of Scotland (RBS) opened a shiny £350 million head office near Edinburgh. One was sending out a message about modesty and thrift; the other was showing his boastful, flashy side. By 2009, Charles Dunstone had led his company to become one of Britain’s most profitable businesses, and Fred Goodwin, boss of RBS, had led his business into the ground (Box 1).
What makes a successful leader?
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